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Alberta. Tell it like it is.

About the campaign

There never was a better time for us to tell the world about our oil sands. Our energy. Ourselves. It’s up to us, as proud Albertans, to tell it like it is. Alberta has strict regulations in place to protect the land, the water and the people. We supervise and strictly limit water use, monitor air quality 24/7 and require by law that any land used for tailings ponds be returned to a productive state. Because it’s the right thing to do. For our province and our planet. The world should know the facts. Start a conversation today. 


Biodiversity

Only a fraction of 1% of Alberta's boreal forest has been disturbed by oil sands mining. Yes. 7.5 million seedlings planeted. And counting. Yes. Alberta. Tell it like it is. The world should know the facts. Start a conversation today.

Water usage

Oil sands projects require water. Yes. Oil sands projects recycle 80 to 95% of water used. Yes. Alberta. Tell it like it is. The world should know the facts. Start a conversation today.

Greenhouse gas emissions

Oil sands projects produce greenhouse gas emissions. Yes. Oil sands projects produce less than 0.1% of global greenhouse gas emissions. Yes. Alberta. Tell it like it is. The world should know the facts. Start a conversation today.

Responsible development

The world's second largest proven resource of oil. Yes. Responsible. Yes. Alberta. Tell it like it is.

Innovative solutions

Meeting consumer demand for oil. Yes. Demanding Innovation. Yes. Alberta. Tell it like it is.